Wednesday, August 5, 2020

Guide to Amaro

You would like to know all about Amaro, the complex Italian herbal liqueurs mostly drunk as apertifs and digestifs. 

You are simply dying to know about them! 

Which begs the question: How did you end up here?

Here are the top ten ways to learn about Amaro, from best to worst:

1. Through your extensive travels in Italy which you spent mostly in strange little bars constantly asking old men for more information while sipping every single Amaro they have until you have a permanent headache, nausea, a passable Italian fluency, and a dangerous obsession.

2. From an extremely well written book by an obsessive fanatic (see above) who is detail oriented and yet somehow also able to win the support of a major publishing company. Note that said author will have learned via the number one process above.

3. From a mysteriously long and interesting magazine article, found in one of our dwindling, high quality magazines, like Smithsonian or something. This is often written as a kind of precursor to method number two above.

4. From a book about Amaro written with a serviceable competency and produced by a publisher who thought it might make a few bucks. It ends up only half being about Amaro and has a lot of arty pictures of cocktail bars in Brooklyn.

5. From some guy who takes more of a shine to you than you'd really like at an Amaro bar in Brooklyn..

6. Through a professionally made documentary that somehow mysteriously exists (but probably doesn't) and is all or mostly about Amaro.

7. From the YouTube channel of some secretly wealthy person who spends their life going wherever necessary to taste Amaros (Amari?) in order to make YouTube videos of themselves drinking said Amari. Like method number five this one usually doesn't exist, but it's super entertaining when it does.

8. From a generic online magazine or large food or liquor website article written by someone who is a competent researcher and at least mildly interested in the subject.

9. From a popular travel blogger who read the Amaro book listed as number two in your options here and has had a few amari a few times.

10. From the Wikipedia entry.

And so where am I on this list?

I'm not even on it! 

I know, it's so unfair!

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